Tools to identify the risks the design of the competencies for the marketers of medications

Authors

  • Ana Victoria Nápoles-Villa EMCOMED HOLGUÍN
  • Clara Marrero-Fornaris

Keywords:

IDENTIFICACIÓN, EXPERTOS, COMPETENCIAS, RECURSOS HUMANOS.

Abstract

Background: management by competencies in organizations acquires a structural character linked to results, framed in different processes, which constitutes an alternative for improving the performance of human resources of drug companies that aspire to achieve excellent services.
Objective: to design tools to identify the risks in the design of the competences of the human resources that work in medicine companies.
Development: a study was carried out by a group of experts in human resources, which started from the valuations of the strategies, objectives, values, missions and policies that should be manifested in the implementation of the management by competencies, techniques such as the storm of ideas, interviews with executives of the drug company, expert method and the modal analysis of failures and their effects, the design of an algorithm was obtained for the arrest of failures in the process of identification of the competences and the instruments for the analysis qualitative and quantitative design failures.
Conclusions: the design of tools for the detection and reduction of risks in the design of competency profiles is of great significance.

DeCS: PHARMACEUTICAL TRADE; RISKS; PROFESSIONAL COMPETENCE; REVIEW BY EXPERTS; HUMAN RESOURCES.

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References

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Riesgos en la gestión por competencias

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Published

2019-06-01

How to Cite

1.
Nápoles-Villa AV, Marrero-Fornaris C. Tools to identify the risks the design of the competencies for the marketers of medications. Arch méd Camagüey [Internet]. 2019 Jun. 1 [cited 2025 Aug. 9];23(3):300-8. Available from: https://revistaamc.sld.cu/index.php/amc/article/view/6310

Issue

Vol. 23 No. 3 (2019)

Section

Technical Note

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